Finding a Great Copywriter
If you want to use the internet to generate an income, you'll need a website. That web site needs to be well written, most especially if you're hoping it will be profitable. Unless you are a skilled copywriter yourself, you will want to engage the services of a copywriter to compose the text for your site. A good copywriter can help you bring in more profits than you could hope to see if you tried to compose the copy yourself. Apparently, however, not every copywriter is as effective as every other copywriter. Some of these copywriters have lots of talent. Some, on the other hand, aren't talented at all but are trying their hand at writing since someone told them that online writing would be simple. Here is how you can tell the good from the bad.
Does the copywriter have his or her own website? Any copywriter who wants to create web copy should have a website that contains their bio, a resume, several samples and anything else they want to share. If they don't have a web site of their own, how are they supposed to assist you with your own website? Look at the copy on their site as well. If you find many errors, this is a terrible sign.
How favorably do you react as you read the copywriter's own text? This goes beyond the simple noticing of grammar mistakes. Do you have any sort of emotional reaction to the words on the website? Does it cause you to warm up to the copywriter? Does it make you want to continue reading and discover more about person behind the words? Does the website copy make you want to jump to hire them immediately? Does the copy make you feel like you should click away? Does the website copy cause you to feel mad? These are all vital reactions and you should heed to them.
Do a bit more background search on the copywriter. Seek reviews for the copywriter on third-party sites and forums. It is apt that the only reviews on the copywriter's website are going to be positive ones. Conduct a search for the copywriter's name to determine if any reviews or testimonials pop up in places that are not run or that cannot be manipulated by the writer. These reviews and testimonials deserve attention. It is wise to ask the copywriter to give you references as well. You should actually get a hold of each reference and ask for an honest opinion about the copywriter from each person.
Make sure you spend at least a little time reading samples read this provided by the writer. It is a good idea to ask for samples beyond those that are displayed on the website. This is especially important when you're trying to hire a writer who claims to be an expert in a specific subject. If the writing is unclear and reads like a rewritten Wikipedia article, you better move on.
You have lots of options available to you when you're trying to determine whether or not to pay for a copywriter. It's essential to carry out your due diligence and look beyond the writer as a person and find out what you can about his or her reputation and character.