How To Find Success With Press Releases
Powerful Advice on Winning The Press Release War
Press releases are a thing of the past - at least that is what Internet Marketers will try to convince you of. The usual problem is that people will only use free services, terribly written copy, and expect a miracle with the garbage they are sending out. Sadly, these people were upset but nothing worked, despite having put no work into the project. Of course they are disappointed. It is important that you realize that if you want traffic to come to your website, and people to buy your offer, the press release that you send out needs to be properly crafted. We wrote this article to help you increase the probability of a press release bringing more traffic and income your way.
Even though there is content in a press release, they are totally different beasts from anything else. A press release has to be written in proper English as opposed to a sales letter approach. If your PR does not contain anything resembling news, then it will not be picked up and spread around or used. You want to do more than inform with your press release-you want people to take a specific action. So now you know that they are not devices for selling so learn how to write the correct information in them. You have half a chance of your PR being used by some media if you give them what they want. It is important to incorporate SEO with your press releases every time. You need to use keywords to optimize your website when you do this. People that are strapped for time, but want to find the most popular keywords for their niche, should use a keyword tool that can find search terms and phrases in no time at all. If you are able to put these keywords into your press release, people will be able to find you with no problem whatsoever. Never do keyword stuffing. People will simply ignore your press release if you do this.
Do you recollect the "five W's" that you learned in elementary school years ago? When you wrote a paper, it typically had to include the who, what, why, where, and when aspects read this of what you were discussing. Discussing the "how" aspect could also be done. Anytime your press release, this golden rule must be followed. Any product or service that you are bringing up needs to be very specific. The press release will be much more comprehensible if you have the five W's and "how" as part of what you are writing.
As you have just read, you can help your press releases be more successful. Don't listen to anybody who tries to tell you that a press release is just a waste of your time. Be different and actually make yourself successful with how you use releases. All you have to do is be smart about what you are doing and not like the 98% of IM marketers who are totally lame.